The advertising world is full of annoying ads, jingles, characters, and so forth. It’s kind of their stock in trade. Look at Billy Mays. Look at him, directly, square in the eyes. It’s difficult to do so, especially now, but you’ll see where his power came from: he annoyed you until you finally relented and agreed that his stupid products (Orange Glo, Oxy Clean, that muffin pan that made sliders, etc.) would actually be a good buy. He was the Jack Bauer of infomercials. He’d lock you in a room and violate your constitutional rights until you bought Mighty Putty.
And so it is with this commercial for Education Connection. It would probably fall by the Wayside of Abandoned Websites if it weren’t for this earworm of a jingle. According to the YouTube profile, it was written by one Anthony Falcone (of Gotham City’s favorite crime family, I would imagine), and one Rusty J. Rusty J WHAT, I don’t know. This commercial is a perfect example of getting beaten into submission by a catchy tune.
Let me be clear: this isn’t a good song. It’s a low-rent Waitresses ripoff which, given the costume of the singer (lip-syncher?), may be intentional. However, it passes the Ubiquitous Annoyance test:
- Is it annoying? YES
- Is it identifiable? YES
- Do you find that you are humming it to yourself? YES
- Did you seek it out on YouTube? YES
- Did you investigate who the girl was? YES, ANDREANNA VEITH
Eventually you find yourself at that “breaking point” and start to concede the validity of the ad to some extent. “I’m unemployed,” you say, “maybe I do need my online AA.” Just as you conceded that you needed the slider pan. Just as you conceded that you needed a Juice Tiger. Just as I conceded, almost 20 years ago, that I needed a pocket sandwich press. (It was a dark time in my life, and that is all that will be said on the matter.)
Then the final question comes: “Will you buy/use the product/service?” My answer: still NO. Anything with a “success kit” seems shady. What the hell is a “success kit,” anyway? Read these pamphlets, and you’ll succeed? Sounds like every real estate system infomercial ever.
But, I’ll hand it to you, EdConn, Aflac, and Rusty-Jizzle: you drilled that song into my brain. Your final reward awaits you in Hell.